Cima Norma

Cima Norma

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      It all started next to a waterfall, whose water, throwing itself from the mountain, produced energy. It was the beginning of the twentieth century, and between Torre and Dangio, in the Blenio Valley, Canton Ticino, a brewery was rising.

      Times were difficult in the Blenio Valley. The not very generous land did not give enough fruit to survive in a worthy way, and many Bleniesi were forced to migrate. Among them, the Cima brothers.

      Once in Nice, they discovered with surprise a new trend, chocolate. Everyone wanted it, and what everyone wants often bears good fruit. They began to produce it and then, in 1903, and with their pockets full of money, they returned to their native land determined to trade the Cima chocolate.

      So they did, but luck didn't smile at them for long. Just 5 years later, the factory was destroyed by a flooded Soja stream.

      Another repatriation helped them: Giuseppe Pagani had become rich in London as a restaurant owner and had good relations with the Swiss Consumers' Association, now known as Coop. Pagani won them over as customers and bought Norma, a second factory in Zurich, to meet delivery obligations.

      And after the descent, a splendid ascent finally began. In 1920, the CimaNorma employed nearly 500 people in the Blenio Valley. In the 1950s the village of Dangio-Torre was even richer than the city of Lugano.

      CimaNorma profoundly influenced the lives of its workers and citizens of the Blenio Valley through the creation of a chocolate village. He provided the male workers with houses, the female workers a hostel, where the nuns taught them home economics and good manners, and the clerks had their own little church.

      But then, again, the fall. In the night. Because the Swiss Consumers' Association ended their collaboration. Everything ended quickly: In 1968 the chocolate company Cima Norma closed its doors and everyone was fired. The Blenio Valley did not recover for a long time.

      However, as the factory emblem says: Adversa Coronant; despite adversity, CimaNorma persists to this day.